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Content Marketing

Your Friendly Neighborhood Marketing Experts

I won’t use the heavily cliched line about content and what denotation of royalty it represents. But it’s still true. It’s probably truer today than it was even when that overused phrase was first uttered. The difference is that now content creation and content marketing have multiple layers including visual, audio and written elements. Copywriters don’t just write blogs; though they make excellent blog writers! They create other content such as:

  • Articles for syndication
  • Case studies
  • White papers
  • Ad scripts
  • Ad captions
  • Podcast scripts
  • Radio ads
  • Product descriptions
  • Web page copy
  • Landing page copy
  • Flyers and brochures
  • Taglines
  • Jingles
  • Meta-descriptions
  • Snippets
  • Email copy
  • Corporate documents
  • HR documents
  • Social media captions
  • YouTube scripts
  • Press releases
  • Ebooks

As you can see, copywriters have a wide reach when it comes to putting their professional touches on your brand’s marketing. You can’t just let a few interns from college write your copy. I’m not saying interns aren’t great, because they certainly can be. But content marketers don’t just write. They inform, impact, engage and persuade your potential clients to make decisions that bring them closer to doing business with you. They even drive brand loyalty by creating value that educates and informs consumers. This is a job for the experts.