In the past, traditional media provided one-way communication from brands to consumers. Social Media completely changed the game and offered revolutionary, two-way communication between brands and consumers for the first time in history. Not only did it offer two-way communication, but it offered access 24/7.
Benefits of Social Media Marketing
- Increase Brand Awareness
- Increase Reach
- Increase Brand Loyalty and Trust
- Increase Opportunities to Convert
- Allows You to Show Your Expertise
- Connects You with Current and Potential Customers
Customer Social Media Journey
Getting message in front of as many people as possible who might be interested in what your brand has to offer
This is where we want to educate on features and benefits and provide all the information required to understand these benefits fully.
Why is your product or service better than the competition’s or why should consumers choose you?
Understand what the barriers to closing the deal might be and address them
Make the purchase as easy and painless as possible. Keep forms simple. Autofills and options to buy on the social media platform are ideal.
Don’t just forget about the consumer after the purchase. We want to build brand ambassadors and loyal repeat customers with a greater lifetime value. Offer tutorials, guidance or best practices to assist consumers with the adoption of your product or service.
Make the consumer feel important and valued, not just another number. Nurture the relationship.
Provide opportunities for consumers to recommend your products to others. Share their content as User-Generated Content and encourage them to leave reviews.
The world has changed. Marketing your business successfully on social media looks completely different today than it did even 6 months ago.
People are looking to connect with other people, not companies. It’s about human to human marketing, not business to business or business to consumer. They’re looking for someone to learn from, be entertained by and to build a value-centric relationship with.
We know that you’re the expert in your industry and you have so much knowledge to share with the world! But, are you sharing your expertise each and every day? Are you putting yourself out there with an established personal brand to connect consumers to your company brand?
“I’m Nervous to Put Myself Out There”
We totally understand. You don’t want to make videos or take lots of photos of yourself because that just feels weird. Maybe you are camera-shy or maybe you judge yourself too harshly, when the world knows that you’re a beautiful soul.
Here’s the thing, you don’t have to do it alone. It’s a scary journey putting yourself out there. But we’re going to help you get there one step at a time until your personal brand is drawing in consumers to your business faster than ever.