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The unfortunate truth is, most agencies will say anything you want to hear to get you to sign on the dotted line. Once you’re locked in, you’ll be passed off to some junior marketers with minimal experience. They underpay them and overwork them until they burn out and quit. Then you get a new person assigned to your account. You’ll have to start from scratch in a way, re-explaining your business needs, audience, etc and get to know them and the way they work. Once you feel comfortable again, the cycle repeats itself and Monday morning finds you meeting ‘the new member of the team’ replacing the one you just caught up to speed.
There are certainly good agencies out there, but we have yet to meet a client who hasn’t experienced some variation of the above. That’s why we founded The Branded Collective. We believe in paying our team what they deserve and providing work-life balance so that they can perform at their best long-term. We strive to feed the fires of their passion for helping your business grow and as a result, we see happier teams and happier clients achieving their goals.
Did you kno that most agencies hardly ever update their strategies and the ones that do usually only update them yearly? In the world of digital marketing, that just doesn’t work if you want to stay relevant. Not only are we constantly updating our strategies as things evolve, we also formally develop and present quarterly updates to our clients.
One of the biggest complaints we hear about working with agencies is not being sure what they are even doing or if they’re working on your account. At TBC, we use a project management software that you will be invited to where you will get frequent updates on exactly what we are working on.
One of the practices many agencies implement that we find unethical is reatining ownership to things like your website, social channels and other assets. From day 1, you own anything and everything with your name on it. You will never have to be hidden, additional fees to obtain ownership to your own assets.
At TBC, we are firm believers in partnerships that are healthy, productive and cohesive. If there ever comes a time a client no longer wants to work with someone, contracts locking them into place only makes both sides miserable. We make our agreements easy to cancel and usually only require a month’s notice (since some of the work we do is produced in advance of the current month’s billing).
A long-term relationship is built on trust and mutual respect. That’s what we strive cultivate here at TBC. Changing agencies is as stressful as moving. We want you to feel at home here and we’re in it with you for the long haul.
