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When it comes to marketing, so many people will try to sell you a one-size-fits-all approach because it’s easy, scalable and these days can be pretty automated. But the LAST thing a Start-Up needs is a one-size-fits-all solution.
One of the things that makes us different is that we know you started your company to offer something unique to the world, just like we did. And we want to help you craft your branding and your strategy in a way that is tailor fit to your visions now and for the future of your brand.
What you decide now sets the tone for the future of your business. While many brands pivot later once they’ve matured, if you think of the most iconic brands you know of today like Apple, Nike, Coca-Cola, Starbucks, etc, they haven’t migrated too far from their original branding. Working with a team that understands the importance of strategic branding from both a longer term and short term perspective can greatly impact the success of your business.
There are few things in life more exciting than starting your own business or partnering with someone you believe in to pursue your passions. But as you probably already know, there’s so much more to it than you anticipated. One of the many reasons so many start-ups don’t make it or get stuck is because of their marketing strategy……or lack there-of. While this is not a one-size-fits-all situation like we discussed above, there are a few core elements you need. Explore each one on the chart to your right and think about how your company is approaching each of them.
Branding is an opportunity to make a great first impression on consumers who don’t know anything about you yet. Success looks like clearly conveying your message in a memorable way through your logo, fonts, brand colors, brand voice, etc.
Your website is your digital business card and opportunity to help consumers learn your story. Clearly conveying how your brand can benefit their life is key.
As a Start-Up, you need a short-term strategy to explode awareness and growth of your business as well as a long-term game plan to grow and mature your brand. We look at both and help you cultivate a strategic and efficient use of your marketing budget.
Social Media isn’t a nice to have these days, it’s essential for every single business. Data is showing a shift in consumer behavior from search engines to social as social media usage grows and evolves. You need a paid and organic social strategy (and in most cases an influencer strategy, as well).
Having a website is great and all, but you can’t just build it and forget it. What good is a website if no one knows about it or visits it? You’ve got to nurture it with care and innovative SEO tactics that evolve as Google’s algorithm evolves.
Ads play a vital role in making up for time when you’re a new business. It takes time to grow using organic marketing tactics and ads can help jumpstart your growth as part of your short-term strategy. They’re also a key element to your long-term strategy as your brand evolves and matures.
Your marketing needs are as unique as the business you started. We start with your USP – your Unique Selling Proposition – aka what sets you apart from the rest and then we go from there.
Why? Because understanding the thing that makes you different, that solves consumers’ problems in a way that is life-changing for them (in big or small ways), is the key to your success, especially if you’re entering in a saturated market.
On our first call, we will give you the floor to tell us about your why. The why behind the journey to giving up the ‘safe’ route with a 9-5 and starting your own company. The why behind what drives you to wake up each morning and passionately put in the work to grow something that’s different, that’s innovative, that’s life-changing for someone out there with a problem they can’t or won’t solve.
Then, we meet as a team and put together a plan uniquely tailored to your needs. Once we’ve got it locked in, we jump on a call or meet in person and present the plan. We’re all ears for questions, comments and concerns as we know that no one knows your business like you do. If we need to make any tweaks, we do it right then and there and then it’s off the starting block and into the race!
Some start-ups fill roles internally right from the jump while others outsource many roles until they have more capital to work with. We get it! Because of that, we’ve designed two options for you and we leave the decision in your hands as to which path is the one you’d like to take to success. If you have a marketing team in place (even if it’s only a CMO right now) or are working to put an internal team in place, the ‘Done With You’ path is for you. If you don’t have a marketing team right now and are not planning to put one together just yet, the ‘Done For You’ path is for you. Let’s explore each of these pathways and what they look like.
The ‘Done With You’ path is for start-ups who have a CMO, junior-level marketer or small marketing team in place already. As the name suggests, we will execute a winning marketing strategy ‘WITH’ you instead of ‘FOR’ you.
For the start-up who wants to pass the reigns to an experienced team without the overhead of an internal team, the ‘Done For You’ path allows you to focus on the business while we focus on the brand building, marketing & advertising.
Organic, Paid and Influencer activations are all essential components of a strategic, modern social strategy.
Search strategies are evolving. Not only is SEO essential for your website, Social SEO becomes more relevant and necessary every day.
Media planning and buying, including Google Ads, CTV, and other OTT activations are key elements of an effective strategy.
