So many local businesses lose out on potential business because they have their focus firmly planted on providing a great experience to current clients. After all, word of mouth travels fast and the stress of a bad review or harm to your reputation is enough to keep any business owner up at night, but especially a local business owner who works in the community they call home.
We think focusing on providing a stellar experience for each customer is the ideal use of your time! So round of applause from us on that one! That’s where we come in. We will help you setup a system for your marketing or take over and do it for you. So you don’t have to sacrifice the little time you have to worry about it.
The first question we ask a business owner when we meet with them is what makes them stand out? What is different about the product or service they are providing for their community?
Now, before you start stressing, fear not! If you don’t have an answer to that question right now, that’s perfectly ok, and honestly normal. Very few business owners come to us with the answer firmly defined. But after your first month of working with us, not only will you have the answer to that, but it will be the banner your business flies and the tagline rolling off your tongue every time you talk about your business.
You see, we’re not just here to help you sell something to people, we’re here to help you define your brand, deepen your connection to the community and create a legacy for your family.
You started your business to help your community. You started your business to break free and find financial freedom. You started your business to leave a legacy for your family. And we’re here to make sure all of those things happen for you and for the community you work, play and live in.
One of the many reasons so many local businesses don’t make it or get stuck is because of their marketing strategy……or lack thereof. While this is not a one-size-fits-all situation, there are a few core elements you need to be successful at winning over you local community. Explore each one on the chart to your right and think about how your company is approaching them right now and how you’d like them to be in the future.
Reviews are how a local business grows. Each time you interact with a customer, you plant a seed. You water that seed by providing a stellar experience and when they leave a review, they provide the fertilizer your business needs to take off and grow.
Your website is your digital business card and opportunity to help consumers learn your story. Clearly conveying how your brand can benefit their life is key.
As a SMB, you need a short-term strategy to explode awareness and growth of your business as well as a long-term game plan to grow and mature your brand. We look at both and help you cultivate a strategic and efficient use of your marketing budget.
Social Media isn't a nice to have these days, it's essential for every single business. Data is showing a shift in consumer behavior from search engines to social as social media usage grows and evolves. You need a paid and organic social strategy (and in most cases an influencer strategy, as well).
Having a website is great and all, but you can't just build it and forget it. What good is a website if no one knows about it or visits it? You've got to nurture it with care and innovative SEO tactics that evolve as Google's algorithm evolves.
Ads play a vital role in making up for time when you're a new business. It takes time to grow using organic marketing tactics and ads can help jumpstart your growth as part of your short-term strategy. They're also a key element to your long-term strategy as your brand evolves and matures.
Your marketing needs are as unique as the business you started. We start with your USP – your Unique Selling Proposition – aka what sets you apart from the rest and then we go from there.
Why? Because understanding the thing that makes you different, that solves consumers’ problems in a way that is life-changing for them (in big or small ways), is the key to your success, especially if you’re entering in a saturated market.
On our first call, we will give you the floor to tell us about your why. The why behind the journey to giving up the ‘safe’ route with a 9-5 and starting your own company. The why behind what drives you to wake up each morning and passionately put in the work to grow something that’s different, that’s innovative, that’s life-changing for someone out there with a problem they can’t or won’t solve.
Then, we meet as a team and put together a plan uniquely tailored to your needs. Once we’ve got it locked in, we jump on a call or meet in person and present the plan. We’re all ears for questions, comments and concerns as we know that no one knows your business like you do. If we need to make any tweaks, we do it right then and there and then it’s off the starting block and into the race!
Most local businesses operate with a limited budget for marketing. We totally get that. The Small Business Association recommends spending 10% of your monthly revenue on marketing in order to sustain your current business size (and more if you want to grow). Only you know what that number looks like. But, knowing that price can be a pain point for local businesses who need help with their marketing, we break our services out into two options to support that need.
If you are on a pretty limited budget, the ‘Done With You’ path is for you. It will require you to still be involved in the marketing process or to hire a junior-level marketer to execute the strategies, but we will be there to ensure there is nothing junior about the strategies we build for you!
If you have a bigger budget and are ready to pass off all of the marketing to a team of experienced doers, the ‘Done For You’ path is for you. Let’s explore each of these pathways and what they look like.
The ‘Done With You’ path is for start-ups who have a CMO, junior-level marketer or small marketing team in place already. As the name suggests, we will execute a winnign marketing strategy ‘WITH’ you instead of ‘FOR’ you.
For the start-up who wants to pass the reigns to an experienced team without the overhead of an internal team, the ‘Done For You’ path allows you to focus on the business while we focus on the brand building, marketing & advertising.
Organic, Paid and Influencer activations are all essential components of a strategic, modern social strategy.
Search strategies are evolving. Not only is SEO essential for your website, Social SEO becomes more relevant and necessary every day.
Media planning and buying, including Google Ads, CTV, and other OTT activations are key elements of an effective strategy.